Then VS Now: That’s Linen’s remarkable growth journey
The story of That’s Linen is a tale of transformation, commitment, and the pursuit of excellence. As we celebrate our 10th anniversary, we reflect on the remarkable journey that has brought us from a garage in Pretoria to a symbol of elegance and simplicity in the world of linens and textiles.
From Humble Beginnings
It all started as a shared business idea between two friends, one with expertise in marketing and sales, the other a seasoned business professional. Back in 2013, our journey kicked off in a small garage in Pretoria. It was a modest beginning, but it was marked by a shared vision to provide quality linens that would redefine comfort and luxury.
The Evolution of That’s Linen
Fast forward six months, and That’s Linen had already outgrown its garage origins. We moved into a house, where our dedication to exceptional products and unparalleled service continued to drive our growth. It was evident from the beginning that our commitment to quality and value would be the foundation of our success.
A Destination of Elegance
Today, a decade later, That’s Linen stands as a symbol of elegance and simplicity. Our retail shop at 96 York Street is a testament to the remarkable transformation we’ve undergone. When you enter, you’re greeted by a product range that includes towels, blankets, curtains, throws, and bed linen—all neatly stacked in towers of earthy colours.
The Luxury of Egyptian Cotton and Percale
Our linens are not just products; they are experiences. The soft, yet strong feeling of Egyptian cotton and percale leaves a lasting impression when you run your fingers across the material. It’s a touch of luxury that elevates any space, whether it’s a hotel room or your bedroom.
Local Production, Ethical Sourcing
Despite all the luxury you experience from That’s Linen, we want to remind you that all our items are ethically produced locally in South Africa. You’re not just buying premium linens; you’re supporting a local factory that takes pride in creating jobs and contributing to the community. Our motto remains clear: best pricing and best quality products.
Our journey has taken us beyond homes and hotels. Today, we are the leading Health Care Manufacturer in the country, supplying to the three largest Private Health Care groups. From cotton yarn to the products on our shelves, our expertise in linens extends to the healthcare sector, where quality is of paramount importance.
Global Materials, Local Manufacturing
While our raw materials come from leading mills around the world, the heart of our operation beats right here in South Africa. We believe in supporting local industries and creating job opportunities. Our growth is not just about expanding our business but also about contributing to the growth of our nation.
The Future of That’s Linen
As we celebrate a decade of excellence, we have ambitious plans for the future. We envision opening another distribution warehouse in George and retail shops in Cape Town and Durban. By expanding our retail presence, we aim to bring the quality and value That’s Linen offers to even more individuals in the hospitality industry. Our goal remains clear: to combine the best quality products with the best quality prices.
Join the Celebration
Thank you for being part of our journey! We’re excited to share our growth with you, and we can’t wait to see where the future takes us. As we celebrate our 10th anniversary, we invite you to join the celebration by exploring our remarkable linens and experiencing the comfort and elegance they bring to your life.
Stay tuned for more exciting updates from That’s Linen in future!