Let’s be honest… Nobody remembers the thread count of their hotel bed, but everyone remembers how it felt.
Whether it’s that crisp “hotel bed bounce” or the towel that actually dries instead of just pushing water around, linen plays a starring role in every guest’s stay.
In South Africa, we love a bit of flair — from friendly greetings at reception to perfectly plated breakfasts. But if your linen is scratchy, limp, or mismatched, no amount of warm hospitality can make up for it. Guests might not say it outright, but they’ll feel it (and so will your reviews).
So, if you’re running a hotel, lodge, guesthouse, or Airbnb, your linen isn’t just fabric — it’s your first and last impression wrapped up in one.
What Defines Premium Hospitality Linen (and Why It Matters)
The secret to premium hospitality linen isn’t just in the thread count. It’s a combination of fabric quality, structure, and long-term performance.
• Thread Count: The ideal range for hospitality is 200–400TC cotton percale — smooth, breathable, and built for frequent washing.
• Fabric Type: 100% cotton is the gold standard for that cool, crisp hotel feel. It softens beautifully over time and remains breathable.
• Durability: Premium linen is engineered for longevity — reinforced seams, strong weaves, and resistance to pilling.
• Protectors & Finishes: Mattress and pillow protectors extend the lifespan of your linens while maintaining hygiene standards.
Premium linen reduces replacement frequency, maintains its ‘new-room’ look longer, and sets a standard of quality your guests will notice.
The Cost–Benefit Equation: Durability, Maintenance & Guest Satisfaction
Investing in premium linen may feel like a bigger upfront cost, but the long-term benefits make it a smart decision.
• Durability Saves Money: High-quality linen withstands hundreds of wash cycles, reducing the need for frequent replacements.
• Easier Maintenance: Cotton percale resists pilling and dries faster, saving time and energy during laundry.
• Guest Satisfaction: Crisp sheets and plush towels enhance comfort and directly impact reviews, ratings, and repeat bookings.
In hospitality, comfort isn’t optional — it’s expected. Choosing quality linen elevates your service and strengthens your reputation.
That’s Linen’s Edge
At That’s Linen, we manufacture premium linens locally at our Mount Edgecombe factory. Our products are made for durability, comfort, and the demanding needs of the hospitality industry.
Here’s what sets us apart:
• Local Manufacturing: Good turnaround times, fewer delays, and direct support for South African jobs.
• Customization: Prefer your linen with a satin stitch? We can add finesse to your purchase.
• 6-Month Guarantee: We stand behind our quality with a 6-month guarantee.
- Price-Match Guarantee: Find the same spec locally at a better price? Let’s talk!
- BEE Level 2: Proudly compliant, supporting inclusive South African growth.If you’d like to learn more about our guarantee or price match promise, reach out to one of our representatives — we’re here to help.
Ready to Elevate Your Guests’ Experience?
The right linen transforms a stay from ‘good’ to ‘unforgettable’. It’s the foundation of comfort, luxury, and trust in every guestroom.
If you’re ready to upgrade your hospitality linen, contact our team today. We’d love to help you choose the perfect range for your property.
Shop our luxurious range of 100% cotton percale products today:
